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There doesn’t seem to be a shortage of things to learn as a webmaster, content writing and SEO is one of the trickier subjects.
Some would rather scratch their fingernails down a blackboard, and I get that. But a lot of our efforts under the SEO umbrella are real and measurable which makes the “art” of a webmaster something to be continually improved upon.
Instead of all of the other traffic exercises that I will share with you down the line, SEO is easy to perform, and easy to analyze. That’s refreshing. No more throwing words on the wall to see if they stick. Follow the newest recommendations and soon you will rank on page one bringing a host of visitors to your site.
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Backlinko has come up with a “dead simple” but comprehensive SEO In 2018: The Definitive Guide They note that: “This is NOT a lame “SEO in 2018” predictions post.” And after reading it, having read my fair share of SEO posts and e-books, I agree wholeheartedly.
If you are using the Yoast Plugin, which I recommend, go down to all posts in your dashboard and look at the upper right side directly under the number of pages. There you will find three icons put there by Yoast which give you, at a glance, the readability score, the internal links within your website, and the general score for that particular post.
There will be dots underneath these three icons and to the right of the post title. Use this as a quick guide and put it on your post checklist for general maintenance. I am making a pdf for subscribers for both general maintenance and including a checklist for each post prior to publishing. In each post, you will find a great number of things, but I’ve listed the items underneath the individual posts that you will want to make sure you’ve covered for writing SEO friendly content.
We all know the Yoast box at the bottom of posts that list snippets, keywords, etc. These will be on the checklist but to familiarize you with the meaning of each, I will include the definitions in this post.
Annie Cushing suggests Ubersuggest.io and Soovle. I’m a fan of both Annie’s and Soovle and I’m becoming a fan of ubersuggest.io quickly. Try it out for phrases in addition to words such as “writing” which was one of twenty keywords I had when I started out. In the industry, these longer keyword phrases are known as competitive; ie. you will get more traffic and have a higher chance of landing on page 1 of Google’s search engine page. We writers are supposed to be imaginative. It’s hard when you have a lot of moving parts in SEO, so the tools help. I also have used Ahrens, which was my favorite tool a few years ago though their price has gone up. By the way, per the FCC, I will let you know if I’m an affiliate of any tools I suggest to you but I’m not for any of these.
Remember that to be an expert or perceived as an expert on a topic, you must write about the topic not just in your book but on your website. You should rank in the SERPs (search engine results pages) at least once on the first page for the subject of your expertise. Remember that the base word in authority is “author”; it’s not just a coincidence.
“So how do I go about doing that?” you ask? Well here’s a simple list of places you should put your keyword and long tail pro phrases. This list was put together by smartauthorsites.com but I’ve seen hundreds of similar lists. You can’t go wrong with this; though if you go crazy putting phrases where they don’t belong, that could not only confuse your reader, it may catch you up. Google wants is a natural flow of ideas; which will be easy peasy for you because, after all, you are a writer.
1. In the title
2. In the URL
3. As an “alt” tag on an image in the post
4. In the first paragraph of the post
5. In the meta description
6. In subheads throughout the piece
Beyond the blogs that Hostgator recommends, there are two books that come highly recommended:
(Please note that I am an Amazon Associate, which means that if you purchase anything on Amazon through links on this page, I will get a small commission at no additional cost to you. Thank you for your support!)
You know the value of Pinterest for traffic back to your site. But what if you could increase that traffic with just six places to optimize your SEO in your images for this lead generator? Check it out: